--- title: Christian Scott's digital marketing blog description: Welcome to my blog - digital marketing, content, design, UX and more. --- [Skip to content](https://cjscott.co.uk/articles#main-content) [![cjs-logo-1](https://cjscott.co.uk/hs-fs/hubfs/cjs-logo-1.png?width=101&height=41&name=cjs-logo-1.png "cjs-logo-1")](https://cjscott.co.uk/) - [SEO](https://cjscott.co.uk/expertise/freelance-seo-cambridge) - [Digital Transformation](https://cjscott.co.uk/expertise/digital-transformation-consultant) - [Content Strategy](https://cjscott.co.uk/expertise/digital-content-strategy) - [HubSpot](https://cjscott.co.uk/expertise/hubspot) - [Expertise](https://cjscott.co.uk/expertise) - [Website Designer](https://cjscott.co.uk/expertise/website-designer) - [Website Hosting & Management](https://cjscott.co.uk/expertise/website-hosting) - [Web Accessibility](https://cjscott.co.uk/expertise/website-accessibility) - [Website Testing](https://cjscott.co.uk/expertise/website-testing) - [Project Manager & Leader](https://cjscott.co.uk/expertise/project-management) - [Articles](https://cjscott.co.uk/articles) - [Contact](https://cjscott.co.uk/get-in-touch) # Digital Marketing Articles [![](https://cjscott.co.uk/hubfs/cambridge-seo.png)](https://cjscott.co.uk/articles/fundamentals-of-basic-seo-actions) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 23, 2026 ### [Fundamentals of basic SEO actions](https://cjscott.co.uk/articles/fundamentals-of-basic-seo-actions) The SEO content checklist I use before publishing a new page Publishing a new blog post or website page is easy.... [![](https://cjscott.co.uk/hubfs/cambridge-seo-1.jpg)](https://cjscott.co.uk/articles/what-type-of-seo-support-do-you-actually-need) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 19, 2026 ### [What type of SEO support do you actually need?](https://cjscott.co.uk/articles/what-type-of-seo-support-do-you-actually-need) SEO isn’t a single service, the type of SEO delivered depends on what’s happening with your website, what you’re trying... [![](https://cjscott.co.uk/hubfs/pr-content-ideas.jpg)](https://cjscott.co.uk/articles/pr-and-content-marketing-ideas-how-to-find-stories-within-your-business) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 5, 2026 ### [PR and content marketing ideas: how to find stories within your business](https://cjscott.co.uk/articles/pr-and-content-marketing-ideas-how-to-find-stories-within-your-business) One of the most common challenges businesses face when planning PR and content marketing is deciding what to talk... [![](https://cjscott.co.uk/hubfs/seo-marketing-tools.png)](https://cjscott.co.uk/articles/tools-of-the-trade) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 4, 2026 ### [SEO & digital marketing tools of the trade](https://cjscott.co.uk/articles/tools-of-the-trade) There is no shortage of SEO and digital marketing software and tools available. Some platforms promise to do... [![](https://cjscott.co.uk/hubfs/cambridge-freelance-seo-1.jpg)](https://cjscott.co.uk/articles/cambridge-seo-case-studies) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 4, 2026 ### [Cambridge SEO case studies](https://cjscott.co.uk/articles/cambridge-seo-case-studies) Helping Cambridge businesses improve their organic search performance I provide independent, practical SEO support to... [![](https://cjscott.co.uk/hubfs/digital-sustainability-2.png)](https://cjscott.co.uk/articles/how-everyone-can-improve-their-digital-sustainability) - [Christian](https://cjscott.co.uk/articles/author/christian) - July 17, 2026 ### [How everyone can improve their digital sustainability](https://cjscott.co.uk/articles/how-everyone-can-improve-their-digital-sustainability) Sustainable Digital Solutions for a Greener Future As a digital consultant passionate about the environment, I help... [![](https://cjscott.co.uk/hubfs/google-tag-manager-on-laptop.jpg)](https://cjscott.co.uk/articles/web-design-inspiration) - [Christian](https://cjscott.co.uk/articles/author/christian) - May 14, 2025 ### [Source of website design inspiration](https://cjscott.co.uk/articles/web-design-inspiration) From jaw-dropping animations to pixel-perfect SaaS pages, here’s a curated list of sites that’ll supercharge your... [![](https://cjscott.co.uk/hubfs/hubspot-website-design.jpg)](https://cjscott.co.uk/articles/charity-website-design) - [Christian](https://cjscott.co.uk/articles/author/christian) - December 14, 2024 ### [Charity website design](https://cjscott.co.uk/articles/charity-website-design) Designing a website for a charity is about more than just aesthetics—it's about creating a platform that effectively... [![SEO training book on desk](https://cjscott.co.uk/hubfs/seo-training-cambridge_939575772.jpg)](https://cjscott.co.uk/articles/seo-training-for-anyone) - [Christian](https://cjscott.co.uk/articles/author/christian) - December 14, 2024 ### [Empower Yourself with SEO Training: Training to become Self-Sufficient in SEO](https://cjscott.co.uk/articles/seo-training-for-anyone) As a freelance SEO consultant, my goal is to help clients not just optimise their websites but to also empower them to... [![](https://cjscott.co.uk/hubfs/cambridge-freelance-seo.jpg)](https://cjscott.co.uk/articles/ecommerce-website-designer-cambridge-0) - [Christian](https://cjscott.co.uk/articles/author/christian) - December 13, 2024 ### [Freelance SEO services for SME's](https://cjscott.co.uk/articles/ecommerce-website-designer-cambridge-0) Freelance SEO: Perfect for Smaller Challenges and SMEs on a Budget Search Engine Optimisation (SEO) is vital for... [![](https://cjscott.co.uk/hubfs/stopping-website-spam.jpg)](https://cjscott.co.uk/articles/protecting-your-website-from-spam) - [Christian](https://cjscott.co.uk/articles/author/christian) - December 6, 2024 ### [Protecting your website from spam](https://cjscott.co.uk/articles/protecting-your-website-from-spam) Introduction to Website Spam Types Website spam refers to malicious or unsolicited activities that disrupt user... [![Using laptop and different devices for website testing process](https://cjscott.co.uk/hubfs/website-testing-954725508.jpg)](https://cjscott.co.uk/articles/importance-of-website-testing) [Marketing](https://cjscott.co.uk/articles/tag/marketing) - [Christian](https://cjscott.co.uk/articles/author/christian) - November 30, 2024 ### [The Importance of Website Testing: A Guide for Success](https://cjscott.co.uk/articles/importance-of-website-testing) Website testing is a crucial step in the development process that ensures your site performs flawlessly for users.... 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