--- title: "ARC AV Squarespace website design: Built for performance, flexibility and growth" description: Discover how Cambridge website designer launched ARC’s Squarespace website in just three weeks, protecting SEO, reducing costs and improving flexibility. image: https://cjscott.co.uk/hubfs/arc-av-sqaurespace-website-design.jpg --- [Skip to content](https://cjscott.co.uk/articles/arc-squarespace-website-design#main-content) [![cjs-logo-1](https://cjscott.co.uk/hs-fs/hubfs/cjs-logo-1.png?width=93&height=38&name=cjs-logo-1.png "cjs-logo-1")](https://cjscott.co.uk/) - [SEO](https://cjscott.co.uk/expertise/freelance-seo-cambridge) - [Content Strategy](https://cjscott.co.uk/expertise/digital-content-strategy) - [Website Design](https://cjscott.co.uk/expertise/website-designer) - [HubSpot](https://cjscott.co.uk/expertise/hubspot) - [Expertise](https://cjscott.co.uk/expertise) - [Digital Transformation](https://cjscott.co.uk/expertise/digital-transformation-consultant) - [Website Hosting & Management](https://cjscott.co.uk/expertise/website-hosting) - [Web Accessibility](https://cjscott.co.uk/expertise/website-accessibility) - [Website Testing](https://cjscott.co.uk/expertise/website-testing) - [Project Manager & Leader](https://cjscott.co.uk/expertise/project-management) - [Articles](https://cjscott.co.uk/articles) - [Contact](https://cjscott.co.uk/get-in-touch) - [Project](https://cjscott.co.uk/articles/tag/project) # ARC AV Squarespace website design: Built for performance, flexibility and growth ![Squarespace website design project](https://cjscott.co.uk/hubfs/arc-av-sqaurespace-website-design.jpg) - November 11, 2026 ![Christian](https://cjscott.co.uk/hubfs/1693509257880.jpeg) [Christian](https://cjscott.co.uk/articles/author/christian) ## **Website strategy, design and Squarespace development** ### A working relationship spanning more than 20 years I first met Ralph, Managing Director of ARC AV, around 1999 when I was working agency-side. At the time, I worked with him to deliver an audiovisual installation project. Fast forward more than 20 years and the roles had reversed. This time, I was guiding Ralph through the technologies, platforms, design decisions and processes involved in delivering an important project for his own business: a new marketing and lead- gen website. ![arc-branding](https://cjscott.co.uk/hs-fs/hubfs/arc-branding.jpeg?width=1200&height=651&name=arc-branding.jpeg) Image caption: Setting out the brand palette --- ### The challenge Over the years, ARC had taken several different approaches to its website, moving between professional agencies and self-built solutions. Most recently, the business had been using Yell (Yellow Pages) for its website design and management. Initially, the arrangement worked reasonably well. The website presented a professional image and generated a steady flow of new enquiries. However, as costs increased and enquiries began to slow, Ralph decided it was time to explore other options. Returning to a self-build approach was a possibility, but there were understandable concerns about damaging the search engine visibility the business had established over the years. Equally, moving to another agency-managed platform risked introducing similar costs and dependencies. The challenge was to find a solution that offered greater flexibility, better value and more control without compromising the business's existing online presence. ### The approach I started by reviewing the existing website, understanding what was working, identifying opportunities for improvement and considering the most appropriate platform for the business. Rather than jumping straight into design, we looked at the wider picture: the site's content structure, SEO, usability, ongoing management requirements and the role the website needed to play in generating new business. We ultimately selected Squarespace as the most appropriate platform, providing a good balance of design flexibility, ease of use, security and predictable low ongoing costs. One particularly interesting aspect of the project was the use of AI during the initial concepting stage. I used AI-assisted design exploration to accelerate the creative process, helping us consider different visual directions before committing to a final approach. This reduced the time spent exploring concepts and allowed more effort to be directed towards developing content and building the website. ![arc-website-design-concepts](https://cjscott.co.uk/hs-fs/hubfs/arc-website-design-concepts.jpeg?width=1200&height=596&name=arc-website-design-concepts.jpeg) Image caption: AI design concept process --- ### Delivery in just three weeks With a clear direction established, I worked through an accelerated design and development programme, prioritising the features and content required for the initial launch. The focus was on delivering a strong minimum viable product (MVP), rather than allowing the project to become unnecessarily complicated. Key considerations included: - **Design and user experience:** Creating a contemporary, professional website that better reflected ARC AV's technical expertise and the quality of its installations. - **Content and structure:** Organising services, solutions and sector-specific content to make the website easier to navigate and understand. - **Search engine optimisation:** Protecting existing search visibility through careful planning of page structures, URLs, metadata and redirects. - **Performance and accessibility:** Ensuring the website worked effectively across devices and provided a clear, accessible experience. - **Long-term flexibility:** Giving the ARC AV team a website they could manage and develop without being dependent on an external supplier for every change. The new website was designed, built and launched in just three weeks. ![arc-website-design-2](https://cjscott.co.uk/hs-fs/hubfs/arc-website-design-2.jpg?width=1200&height=596&name=arc-website-design-2.jpg) Image caption: Website homepage design --- ### The outcome [ARC AV](https://arc-av.com/) now has a modern, responsive website that more accurately represents the business, its services and the sectors it supports. Importantly, the business has greater control over its digital presence, with a more flexible platform and a clearer foundation for ongoing content development, SEO and continuous improvement. The project demonstrated how a focused approach, clear priorities and the considered use of AI can accelerate delivery without sacrificing design quality. ![arc-website-design-1](https://cjscott.co.uk/hs-fs/hubfs/arc-website-design-1.jpeg?width=1200&height=596&name=arc-website-design-1.jpeg) Image caption: Page template designs --- ### A particularly rewarding project There were three things that made this project especially enjoyable for me. Firstly, demonstrating to client the benefits of incorporating AI into the early design process, and how it could make a practical difference to delivery times without resulting in a design that looked AI-generated. Secondly, reconnecting professionally with someone I'd first worked with more than two decades earlier, albeit with our roles reversed. And finally, delivering a website in just three weeks that I'm genuinely proud of from both a design and technical perspective. It's a good example of why I favour a pragmatic approach to digital projects: understand the problem, choose the right technology, prioritise what's important and get something valuable launched. **Project:** [ARC AV](https://arc-av.com/) **Services:** Website strategy, UX, [website design](https://cjscott.co.uk/expertise/website-designer), Squarespace development, SEO and launch planning **Delivery:** Three weeks --- Ready to discuss your new [website design](https://cjscott.co.uk/expertise/website-designer) or evolution project, please [get in touch](https://cjscott.co.uk/get-in-touch) and we can arrange an initial discovery and chemistry call. ```   ``` ```   ``` ARTICLES ## More recent content [![Using laptop and different devices for website testing process](https://cjscott.co.uk/hubfs/website-testing-954725508.jpg)](https://cjscott.co.uk/articles/importance-of-website-testing) [Marketing](https://cjscott.co.uk/articles/tag/marketing) ### [The Importance of Website Testing: A Guide for Success](https://cjscott.co.uk/articles/importance-of-website-testing) November 30, 2024 Website testing is a crucial step in the development process that ensures your site performs flawlessly for users.... 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