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Digital Marketing Articles

The basics of Google Tag Manager?

Using Google Tag Manager (GTM) to add tracking pixels and other code snippets can be an efficient solution for managing...

Everyone should know about the Toyota Kaizen - 2 second improvement technique

2 second improvement everyday The Toyota production system is globally renowned for its Kaizen principles, focusing on...

Why HubSpot won me over: a journey from Salesforce to HubSpot

I've been using HubSpot since September 2020, and my experience has been nothing short of transformative. Prior to...

My thoughts on Website Security Strategy

In today's digital landscape, ensuring robust website security is not just a best practice—it's a necessity. As data...

Web accessibility by Christian Scott

Firstly, what exactly is web accessibility? Today we often prefer to use the term inclusive (for everyone) instead of...

A quick video streaming service comparison

Video continues to be an immensely popular and powerful channel for communicating with your audiences, and can have a...

Some basic learnings about data quality

Data quality is a hot topic in any agency, especially when you're about to start a new integration project to connect a...

My basic guide to help understand SSL certificates

SSL stands for “secure sockets layer” and is a form of website security which creates an encrypted connection between a...

Do you know if your website is in safe hands?

Most website publishing content management systems have at some point been vulnerable to attack, with the most popular...

How to get free Salesforce consultancy

I used Salesforce myself extensively between 2017 and 2020, and have worked with it several times before and since...

Exchange Rate Tracker tool

For savvy travellers and long-term financial planners, managing exchange rates can mean the difference between saving...

My approach to an effective customer retention strategy

Customer retention should be front of mind for businesses large or small, not least because it’s easier to retain...