--- title: Christian Scott's digital marketing blog (3) description: Welcome to my blog - digital marketing, content, design, UX and more. (3) --- [Skip to content](https://cjscott.co.uk/articles/page/3#main-content) [![cjs-logo-1](https://cjscott.co.uk/hs-fs/hubfs/cjs-logo-1.png?width=101&height=41&name=cjs-logo-1.png "cjs-logo-1")](https://cjscott.co.uk/) - [SEO](https://cjscott.co.uk/expertise/freelance-seo-cambridge) - [Digital Transformation](https://cjscott.co.uk/expertise/digital-transformation-consultant) - [Content Strategy](https://cjscott.co.uk/expertise/digital-content-strategy) - [HubSpot](https://cjscott.co.uk/expertise/hubspot) - [Expertise](https://cjscott.co.uk/expertise) - [Website Designer](https://cjscott.co.uk/expertise/website-designer) - [Website Hosting & Management](https://cjscott.co.uk/expertise/website-hosting) - [Web Accessibility](https://cjscott.co.uk/expertise/website-accessibility) - [Website Testing](https://cjscott.co.uk/expertise/website-testing) - [Project Manager & Leader](https://cjscott.co.uk/expertise/project-management) - [Articles](https://cjscott.co.uk/articles) - [Contact](https://cjscott.co.uk/get-in-touch) # Digital Marketing Articles [![Google Reviews screen on iphone device](https://cjscott.co.uk/hubfs/google-reviews-missing.jpeg)](https://cjscott.co.uk/articles/missing-google-reviews) [Marketing](https://cjscott.co.uk/articles/tag/marketing) - [Christian](https://cjscott.co.uk/articles/author/christian) - September 12, 2024 ### [Why Google might be hiding some of your reviews](https://cjscott.co.uk/articles/missing-google-reviews) If you’ve ever taken the time to write a thoughtful review, only to find it mysteriously missing from Google, you’re... [![Screen showing Google Analytics for SEO purposes](https://cjscott.co.uk/hubfs/freelance-SEO-services.jpg)](https://cjscott.co.uk/articles/self-help-seo-top-10) [Marketing](https://cjscott.co.uk/articles/tag/marketing) - [Christian](https://cjscott.co.uk/articles/author/christian) - September 6, 2024 ### [My 10 self-help SEO tips to push your website performance](https://cjscott.co.uk/articles/self-help-seo-top-10) Here are the top 10 self-help SEO techniques that you can implement on your website to improve its visibility on search... [![Google Tag Manager on laptop screen](https://cjscott.co.uk/hubfs/google-tag-manager-on-laptop.jpg)](https://cjscott.co.uk/articles/what-is-google-tag-manager) [Marketing](https://cjscott.co.uk/articles/tag/marketing) - [Christian](https://cjscott.co.uk/articles/author/christian) - June 19, 2024 ### [The basics of Google Tag Manager?](https://cjscott.co.uk/articles/what-is-google-tag-manager) Using Google Tag Manager (GTM) to add tracking pixels and other code snippets can be an efficient solution for managing... [![Ecommerce website design on laptop](https://cjscott.co.uk/hubfs/cambridge-website-designer.jpg)](https://cjscott.co.uk/articles/ecommerce-website-designer-cambridge) - [Christian](https://cjscott.co.uk/articles/author/christian) - May 15, 2024 ### [Ecommerce website designer in Cambridge](https://cjscott.co.uk/articles/ecommerce-website-designer-cambridge) Designing E-Commerce Success: Highlights from My Portfolio As an experienced web designer, I’ve worked on diverse... [![Car production line image representing project management](https://cjscott.co.uk/hubfs/cambridge-project-manager-1.jpg)](https://cjscott.co.uk/articles/toyota-kaizen) [Technical](https://cjscott.co.uk/articles/tag/technical) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 9, 2023 ### [Everyone should know about the Toyota Kaizen - 2 second improvement technique](https://cjscott.co.uk/articles/toyota-kaizen) 2 second improvement everyday The Toyota production system is globally renowned for its Kaizen principles, focusing on... [![HubSpot application shown on desktop and laptop screens](https://cjscott.co.uk/hubfs/cambridge-hubspot-consultant.jpg)](https://cjscott.co.uk/articles/cambridge-hubspot-consultant) [Technical](https://cjscott.co.uk/articles/tag/technical) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 4, 2023 ### [Why HubSpot won me over: a journey from Salesforce to HubSpot](https://cjscott.co.uk/articles/cambridge-hubspot-consultant) I've been using HubSpot since September 2020, and my experience has been nothing short of transformative. Prior to... [![Abstract website security image showing screen](https://cjscott.co.uk/hubfs/security-strategy-1.jpg)](https://cjscott.co.uk/articles/security-strategy) [Technical](https://cjscott.co.uk/articles/tag/technical) - [Christian](https://cjscott.co.uk/articles/author/christian) - August 4, 2023 ### [My thoughts on Website Security Strategy](https://cjscott.co.uk/articles/security-strategy) In today's digital landscape, ensuring robust website security is not just a best practice—it's a necessity. As data... [![Assistive device used for accessibility purposes](https://cjscott.co.uk/hubfs/web-accessibility-in-brief-sm.jpg)](https://cjscott.co.uk/articles/web-accessibility) [Accessibility](https://cjscott.co.uk/articles/tag/accessibility) - [Christian](https://cjscott.co.uk/articles/author/christian) - July 29, 2023 ### [Web accessibility by Christian Scott](https://cjscott.co.uk/articles/web-accessibility) Firstly, what exactly is web accessibility? Today we often prefer to use the term inclusive (for everyone) instead of... [![Youtube screen displayed on tablet device](https://cjscott.co.uk/hubfs/video-streaming.jpg)](https://cjscott.co.uk/articles/video-streaming-service-comparison) [Marketing](https://cjscott.co.uk/articles/tag/marketing) - [Christian](https://cjscott.co.uk/articles/author/christian) - July 29, 2023 ### [A quick video streaming service comparison](https://cjscott.co.uk/articles/video-streaming-service-comparison) Video continues to be an immensely popular and powerful channel for communicating with your audiences, and can have a... [![Binary numbers highlighting data](https://cjscott.co.uk/hubfs/data-quality.jpg)](https://cjscott.co.uk/articles/data-quality-explained) [Marketing](https://cjscott.co.uk/articles/tag/marketing) - [Christian](https://cjscott.co.uk/articles/author/christian) - July 28, 2023 ### [Some basic learnings about data quality](https://cjscott.co.uk/articles/data-quality-explained) Data quality is a hot topic in any agency, especially when you're about to start a new integration project to connect a... [![Abstract computer security image representing SSL certificate](https://cjscott.co.uk/hubfs/security-strategy.jpg)](https://cjscott.co.uk/articles/website-ssl-certs) [Security](https://cjscott.co.uk/articles/tag/security) - [Christian](https://cjscott.co.uk/articles/author/christian) - July 28, 2023 ### [My basic guide to help understand SSL certificates](https://cjscott.co.uk/articles/website-ssl-certs) SSL stands for “secure sockets layer” and is a form of website security which creates an encrypted connection between a... [![Abstract website and data security image](https://cjscott.co.uk/hubfs/website-security-2.jpg)](https://cjscott.co.uk/articles/is-your-website-in-safe-hands) [Security](https://cjscott.co.uk/articles/tag/security) - [Christian](https://cjscott.co.uk/articles/author/christian) - July 28, 2023 ### [Do you know if your website is in safe hands?](https://cjscott.co.uk/articles/is-your-website-in-safe-hands) Most website publishing content management systems have at some point been vulnerable to attack, with the most popular... 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