Here are the top 10 self-help SEO techniques that you can implement on your website to improve its visibility on search engines:
1. Keyword Research
- Find relevant keywords: Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to find keywords that your audience is searching for.
- Focus on long-tail keywords: These are less competitive and can help you rank higher.
- Understand search intent: Make sure your content matches the intent behind the keywords, whether it's informational, navigational, or transactional.
2. Optimise On-Page SEO
- Use target keywords in key areas: Title tags, meta descriptions, headers (H1, H2, etc.), and within the content.
- Optimise URLs: Keep URLs short, descriptive, and include target keywords.
3. Improve Website Speed
- Reduce image sizes: Compress images using tools like TinyPNG.
- Minimise HTTP requests: Limit the number of files required to load your site.
- Use a Content Delivery Network (CDN): This can significantly improve load times globally.
4. Mobile Optimisation
- Responsive design: Ensure your website is mobile-friendly and adapts well to different screen sizes.
- Test with Google’s Mobile-Friendly Tool: This will give you insights on how mobile-friendly your site is and what needs improvement.
5. Create High-Quality Content
- Original, useful, and engaging content: Write blog posts, guides, and other valuable content for your audience.
- Update regularly: Fresh content signals search engines that your site is active and relevant.
- Use multimedia: Adding images, videos, and infographics enhances user experience.
6. Internal Linking
- Link related pages: This helps users navigate your site and helps search engines understand the structure of your content.
- Use anchor text wisely: Make sure to use descriptive anchor text that includes relevant keywords.
7. Optimise for Featured Snippets
- Answer common questions: Structure content to answer queries directly in simple formats like bullet points, lists, or concise paragraphs.
- Use schema markup: Schema helps search engines better understand your content and can improve your chances of being featured.
8. Fix Broken Links and Errors
- Audit your site regularly: Use tools like Screaming Frog or Google Search Console to find and fix broken links (404 errors) and any crawl issues.
- Ensure proper redirects: If pages are moved or deleted, set up 301 redirects to prevent losing SEO value.
9. Build Backlinks
- Guest posting: Contribute articles to other blogs or websites in exchange for backlinks.
- Reach out for link opportunities: Network with other site owners to request relevant backlinks.
- Content marketing: Create valuable content that others will naturally want to link to.
10. Utilise Social Media for SEO
- Share your content: Promote your blog posts and articles across social media platforms to increase visibility and engagement.
- Engage with your audience: Respond to comments and interact to encourage social sharing, which can indirectly boost SEO.
- Leverage social profiles: Make sure all your social profiles are optimised and link back to your site.
These techniques can help you enhance your website's visibility and search engine rankings effectively.
But if you wish to push further with your SEO and really improve your organic search performance, why not let me help with SEO'ing your website.