--- title: Did you know less can sometimes be more in SEO? description: Work with a Cambridge-based SEO consultant with a unique approach that doesn't rely upon costly monthly fees for effective SEO services. image: https://cjscott.co.uk/hubfs/cambridge-seo.jpg --- [Skip to content](https://cjscott.co.uk/articles/why-less-is-sometimes-more-in-seo#main-content) [![cjs-logo-1](https://cjscott.co.uk/hs-fs/hubfs/cjs-logo-1.png?width=101&height=41&name=cjs-logo-1.png "cjs-logo-1")](https://cjscott.co.uk/) - [SEO](https://cjscott.co.uk/expertise/freelance-seo-cambridge) - [Digital Transformation](https://cjscott.co.uk/expertise/digital-transformation-consultant) - [Content Strategy](https://cjscott.co.uk/expertise/digital-content-strategy) - [HubSpot](https://cjscott.co.uk/expertise/hubspot) - [Expertise](https://cjscott.co.uk/expertise) - [Website Designer](https://cjscott.co.uk/expertise/website-designer) - [Website Hosting & Management](https://cjscott.co.uk/expertise/website-hosting) - [Web Accessibility](https://cjscott.co.uk/expertise/website-accessibility) - [Website Testing](https://cjscott.co.uk/expertise/website-testing) - [Project Manager & Leader](https://cjscott.co.uk/expertise/project-management) - [Articles](https://cjscott.co.uk/articles) - [Contact](https://cjscott.co.uk/get-in-touch) - [Marketing](https://cjscott.co.uk/articles/tag/marketing) # Why less is sometimes more in SEO! ![Google Search Console on screen for SEO purposes](https://cjscott.co.uk/hubfs/cambridge-seo.jpg) - October 12, 2024 ![Christian](https://cjscott.co.uk/hubfs/1693509257880.jpeg) [Christian](https://cjscott.co.uk/articles/author/christian) When considering [SEO services](https://cjscott.co.uk/expertise/freelance-seo-cambridge), many businesses assume they need a full-scale agency that requires a monthly retainer to constantly keep their site ranking. But what if there’s a better, more flexible way? Enter the freelancer—specifically, someone who takes a more strategic, results-driven approach to SEO, like me. Instead of always demanding a monthly budget, I prefer to focus on intensive bursts of work over one to three-month periods, followed by a ‘settlement’ phase. This phase allows us to measure and understand the full impact of the changes made. With an always-on approach, you’re constantly working without always understanding what’s truly effective, as results can take time to materialise. My method gives strategies the breathing room they need to take effect, all without the burden of continuous, costly services. During the ‘settlement’ period, I still proactively monitor your site’s performance each month and provide detailed reports to ensure you’re staying competitive. The key difference? We take action only when necessary, based on what your competitors are doing. This targeted approach helps maximise your budget without unnecessary over-servicing. While SEO can benefit from this focused, cyclical approach, content is a different story. An ongoing [content strategy](https://cjscott.co.uk/expertise/digital-content-strategy), with fresh material released regularly, is essential—not only for SEO but for bolstering email marketing, social media engagement, and maintaining your overall brand presence. Always-on content services ensure that your business remains visible across all digital platforms, driving value beyond just rankings. With this balanced strategy, you get the expertise and flexibility of a freelancer who tailors services to your needs—without overpaying for services you don’t need! [Get in touch](https://cjscott.co.uk/get-in-touch) here to discuss your existing rankings and your search goals. Photo by [Myriam Jessier](https://unsplash.com/@mjessier?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) on [Unsplash.](https://unsplash.com/photos/person-using-macbook-air-on-white-table-VHXiGXxwOQ4?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) Related Posts ## You may also like this content [![Screen showing Google Analytics for SEO purposes](https://cjscott.co.uk/hubfs/freelance-SEO-services.jpg)](https://cjscott.co.uk/articles/self-help-seo-top-10) [Marketing](https://cjscott.co.uk/articles/tag/marketing) ### [My 10 self-help SEO tips to push your website performance](https://cjscott.co.uk/articles/self-help-seo-top-10) September 6, 2024 Here are the top 10 self-help SEO techniques that you can implement on your website to improve its visibility on search... [Read more](https://cjscott.co.uk/articles/self-help-seo-top-10) [![Planning content strategy at whiteboard](https://cjscott.co.uk/hubfs/content-planning-strategy-unsplash.jpg)](https://cjscott.co.uk/articles/understanding-content-strategy) [Marketing](https://cjscott.co.uk/articles/tag/marketing) ### [A quick post on understanding content strategy](https://cjscott.co.uk/articles/understanding-content-strategy) October 28, 2024 A successful content strategy aligns with your brand’s vision, serves your audience, and lays a foundation for... [Read more](https://cjscott.co.uk/articles/understanding-content-strategy) [![Laptop screen showing Cambridge website](https://cjscott.co.uk/hubfs/squarespace-web-design.jpg)](https://cjscott.co.uk/articles/why-constantly-updating-your-website-might-not-be-good-for-seo) [Marketing](https://cjscott.co.uk/articles/tag/marketing) ### [Why constantly updating your website might not be good for SEO](https://cjscott.co.uk/articles/why-constantly-updating-your-website-might-not-be-good-for-seo) November 29, 2024 Why Constantly Updating Your Website Might Not Be Good for SEO (and Why Periods of Settlement Can Help) [Read more](https://cjscott.co.uk/articles/why-constantly-updating-your-website-might-not-be-good-for-seo) --- **DIGITAL SPECIALIST.** ### [SEO](https://cjscott.co.uk/expertise/freelance-seo-cambridge) • [Digital Transformation](https://cjscott.co.uk/expertise/digital-transformation-consultant) • [Content Strategy](https://cjscott.co.uk/expertise/digital-content-strategy) • [HubSpot](https://cjscott.co.uk/expertise/hubspot) • [More](https://cjscott.co.uk/expertise) [hello@cjscott.co.uk](mailto:hello@cjscott.co.uk) // +44 (0)7976 762957 --- © 2026. CJScott - Freelance SEO and Digital Consultant. All rights reserved. [Follow us on LinkedIn](https://www.linkedin.com/in/christianjscott/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Christian", "url" : "https://cjscott.co.uk/articles/author/christian" }, "dateModified" : "2026-10-03T17:11:40.764Z", "datePublished" : "2024-10-12T07:58:00.000Z", "headline" : "Did you know less can sometimes be more in SEO?", "image" : [ "https://cjscott.co.uk/hubfs/cambridge-seo.jpg" ], "mainEntityOfPage" : { "@id" : "https://cjscott.co.uk/articles/why-less-is-sometimes-more-in-seo", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cjscott.co.uk/hubfs/favicon.jpg" } } } ```