Project Management

As a digital project manager, my philosophy is simple: I believe in getting shit done. Projects should move forward quickly, efficiently, and with purpose. There’s no room for unnecessary delays or complications—my goal is always to deliver high-quality results, on time and on budget.

My approach revolves around the principle of marginal gains. Small, consistent improvements in processes, workflows, and execution can lead to significant cumulative outcomes. Whether it’s streamlining communication between stakeholders, refining the team’s working methods, or improving the efficiency of a tool or platform, I’m always looking for those incremental gains that drive projects forward.

I’m a huge believer in careful and deep planning. At the core of any successful project is a solid plan—one that anticipates potential challenges, aligns with the client’s goals, and maps out the best path to delivery.

I often quote measure twice and cut once, and that's not just doing carpentry and DIY around the house!

Planning isn’t just about ticking boxes for me; it’s about setting up the entire team for success. I dive deep into project requirements, analysing each detail to ensure that we’re ready for every phase. That level of preparation helps mitigate risks and prevents the kind of mid-project surprises that can derail progress.

Of course, no plan is foolproof, which is why thorough testing is non-negotiable. I ensure that every aspect of the project—whether it’s a new feature, a platform migration, or a full digital transformation—goes through extensive testing. This approach guarantees that by the time we launch, the solution is rock solid, and any potential issues have been identified and addressed early on. Testing isn’t just about finding bugs; it’s about ensuring the solution works flawlessly in the real world.

Documentation is another critical piece of the puzzle. It’s the roadmap for everyone involved in the project, from developers and designers to stakeholders and clients.

Great documentation keeps everyone aligned, clarifies processes, and serves as a reliable point of reference at any stage. I put a lot of effort into ensuring that every piece of documentation I produce is clear, detailed, and actionable.

When people can find the information they need quickly and easily, it reduces delays, confusion, and the risk of mistakes.

I often use Google Docs for delivering documentation but also love to use Notion, ClickUp and other project management tools.

One of my core beliefs is that projects thrive on close collaboration. I work closely with every member of the team and every stakeholder, fostering open communication and transparency. I don’t believe in siloed work or top-down management. Instead, I promote an environment where everyone’s voice is heard, and where we can leverage each other’s strengths. That’s how the best ideas are born and how projects stay on track.

A key part of that collaboration is creating feedback loops, particularly during the design phase. This is where ideas take shape, and it’s critical that the team—and the client—are on the same page from the start. By integrating continuous feedback, we can pivot quickly when necessary and ensure the final product meets the client’s vision. This iterative approach saves time, reduces costly rework, and guarantees that we’re always improving and refining the product as we go.

At the end of the day, being a project manager isn’t just about keeping tasks on a timeline or checking off milestones. It’s about leading the team to success, using a combination of strategic foresight, careful planning, and a constant drive for improvement.

Every project is an opportunity to push boundaries, find efficiencies, and deliver exceptional results. With my approach, I ensure that nothing falls through the cracks, and the final product is something everyone involved can be proud of.

I've served my time as a project firefighter, putting out last-minute fires and saving projects from the brink. As a project manager, I learned how to manage timelines, budgets, and teams while navigating through challenging situations. I've mastered the art of crisis management, but now, I’ve grown into something more.

Now, I’m a project leader, capable of strategically guiding teams from day one, ensuring that we don’t just meet deadlines, but exceed expectations. I drive projects with foresight, deep planning, and a focus on long-term success, avoiding the need for last-minute firefighting.