Cambridge-based
Freelance website design, delivered with purpose
Effective, user- and results-focused websites
shaped by more than 15 years of experience.
Website design built around your organisation
A successful website strikes the right balance between business objectives, user needs, search performance and measurable impact.
My website design services can include:
- Website strategy, information architecture and content
- User experience and customer journeys
- Search engine optimisation
- Accessibility and usability
- CMS selection and implementation
- Content migration
- Testing, launch and ongoing improvement.
Professional
Website Design
I create website designs that are visually distinctive, easy to use and aligned with your organisation’s goals. I can work with your existing brand and visual style, create a completely new design, or evolve your identity through refreshed layouts, typography, colours, imagery and digital components.
Every design is carefully considered across desktop, tablet and mobile to deliver a clear, consistent and engaging experience for every user.
- Modern, creative user interface (UI) design
- Bespoke page layouts and design concepts
- Responsive designs for desktop, tablet and mobile
- Typography, colour, imagery and icon styles
- Reusable components for consistency and flexibility
- Designs that balance creativity, usability and performance.
Effective
Website Development
I develop websites using a range of platforms, including WordPress, Wix, Framer and Squarespace. Rather than recommending the same solution for every project, I select the platform that best fits your requirements, budget, internal resources and long-term plans.
- WordPress websites for flexibility and scalability
- Wix websites for straightforward content management
- Framer websites for modern, design-led experiences
- Squarespace websites for simple, polished sites
- Ecommerce, booking and membership functionality
- CRM, email marketing and third-party integrations
- Responsive development across desktop, tablet and mobile
- A user-friendly CMS your team can manage confidently.
Website design projects
Every website project is different. Some clients arrive with a clear brief and a straightforward set of requirements. Others have more complex needs that require careful discovery, planning and coordination.
Whatever the scale of the project, clients value clear communication, dependable project management and an experienced partner who can guide them from the initial idea through to launch and beyond. I can help to:
- Translate business objectives into clear, practical website requirements
- Explain technical decisions in straightforward, jargon-free language
- Balance user needs with commercial and technical priorities
- Help internal teams make informed, confident decisions
- Create a website that can adapt and evolve as the organisation grows
Exceptional website delivery
Thorough testing
Before launch, I complete detailed testing across desktop, tablet and mobile, checking accessibility, usability, content, functionality, forms, links and browser compatibility.
Flexible delivery
Every project is tailored around your objectives, available resources, budget and timescales. I can manage the complete process or work collaboratively with your internal team and existing suppliers.
Performance focused
Decisions are guided by usability, search visibility, accessibility and website performance, helping to create an experience that supports both users and organisational goals.
Authoritative leadership
I provide experienced, confident guidance throughout the project, helping you make informed decisions, resolve challenges and maintain momentum.
Frequently asked questions
I've answered these questions 100 times!!
We'll discover this throughout the process, I can demo the different platforms to help make the right decision for your organisation and the specific project requirements. I'll share pros and cons for each platform, ensure you understand the differences in cost and scaleability, support, security and more. But I take pride in leading the process to ensure the right decision for your needs.
I can work with a wide range of budgets. For one client, I helped them create their own website using Google Sites. It required just one hour of my time, with no additional platform or hosting costs and a free SSL certificate included.
When keeping costs down is a priority, I build that into the planning process. We can choose the most cost-effective platform, simplify the design and development approach, and involve you in adding content to make the best possible use of your budget.
I do prefer however to cost a website based upon your needs and goals, to give you what is required for the greatest chance of success.
Absolutely. I understand your website represents your business, your brand and your reputation. I take the lead on security, compliance, GDPR and more.
100% yes. The websites I produce link with all manner of different platforms, more commonly CRM's like HubSpot, Salesforece, Dynamics but also platforms including Mailchimp, payment gateways, and more.