---
title: Christian Scott's digital marketing blog | Marketing (2)
description: Marketing | Welcome to my blog - digital marketing, content, design, UX and more. (2)
---

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# Digital Marketing Articles

[![Youtube screen displayed on tablet device](https://cjscott.co.uk/hubfs/video-streaming.jpg)](https://cjscott.co.uk/articles/video-streaming-service-comparison)

[Marketing](https://cjscott.co.uk/articles/tag/marketing)

- [Christian](https://cjscott.co.uk/articles/author/christian)
- July 29, 2023

### [A quick video streaming service comparison](https://cjscott.co.uk/articles/video-streaming-service-comparison)

 Video continues to be an immensely popular and powerful channel for communicating with your audiences, and can have a...

[![Binary numbers highlighting data](https://cjscott.co.uk/hubfs/data-quality.jpg)](https://cjscott.co.uk/articles/data-quality-explained)

[Marketing](https://cjscott.co.uk/articles/tag/marketing)

- [Christian](https://cjscott.co.uk/articles/author/christian)
- July 28, 2023

### [Some basic learnings about data quality](https://cjscott.co.uk/articles/data-quality-explained)

 Data quality is a hot topic in any agency, especially when you're about to start a new integration project to connect a...

[![Young couple shopping with bags outside](https://cjscott.co.uk/hubfs/customer-retention.jpg)](https://cjscott.co.uk/articles/customer-retention-strategy)

[Marketing](https://cjscott.co.uk/articles/tag/marketing)

- [Christian](https://cjscott.co.uk/articles/author/christian)
- July 29, 2022

### [My approach to an effective customer retention strategy](https://cjscott.co.uk/articles/customer-retention-strategy)

 Customer retention should be front of mind for businesses large or small, not least because it’s easier to retain...

[![Three people talking in corporate governance conversation](https://cjscott.co.uk/hubfs/governance.jpg)](https://cjscott.co.uk/articles/good-governance)

[Marketing](https://cjscott.co.uk/articles/tag/marketing)

- [Christian](https://cjscott.co.uk/articles/author/christian)
- July 29, 1996

### [My first article: Good Governance in the digital age](https://cjscott.co.uk/articles/good-governance)

 In 1996, while working at Ware Anthony Rust, I had the opportunity to write my first professional article for the...

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**DIGITAL SPECIALIST.**

### [SEO](https://cjscott.co.uk/expertise/freelance-seo-cambridge) • [Digital Transformation](https://cjscott.co.uk/expertise/digital-transformation-consultant) • [Content Strategy](https://cjscott.co.uk/expertise/digital-content-strategy) • [HubSpot](https://cjscott.co.uk/expertise/hubspot) • [More](https://cjscott.co.uk/expertise) [hello@cjscott.co.uk](mailto:hello@cjscott.co.uk) // +44 (0)7976 762957

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