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Digital Marketing Articles

Web accessibility by Christian Scott

Firstly, what exactly is web accessibility? Today we often prefer to use the term inclusive (for everyone) instead of...

A quick video streaming service comparison

Video continues to be an immensely popular and powerful channel for communicating with your audiences, and can have a...

Some basic learnings about data quality

Data quality is a hot topic in any agency, especially when you're about to start a new integration project to connect a...

My basic guide to help understand SSL certificates

SSL stands for “secure sockets layer” and is a form of website security which creates an encrypted connection between a...

Do you know if your website is in safe hands?

Most website publishing content management systems have at some point been vulnerable to attack, with the most popular...

How to get free Salesforce consultancy

I used Salesforce myself extensively between 2017 and 2020, and have worked with it several times before and since...

Exchange Rate Tracker tool

For savvy travellers and long-term financial planners, managing exchange rates can mean the difference between saving...

My approach to an effective customer retention strategy

Customer retention should be front of mind for businesses large or small, not least because it’s easier to retain...

May take on WordPress page builders

Over the course of several years, I dedicated considerable time to searching for and evaluating various page builders...

My predicted digital trends for 2019

1. Voice Search Predicted to make the biggest impact during 2019 is voice search. Many brands are already leveraging...

My first article: Good Governance in the digital age

In 1996, while working at Ware Anthony Rust, I had the opportunity to write my first professional article for the...