Digital Marketing Articles
Designing a website for a charity is about more than just aesthetics—it's about creating a platform that effectively...
As a freelance SEO consultant, my goal is to help clients not just optimise their websites but to also empower them to...
Freelance SEO: Perfect for Smaller Challenges and SMEs on a Budget Search Engine Optimisation (SEO) is vital for...
Introduction to Website Spam Types Website spam refers to malicious or unsolicited activities that disrupt user...
Website testing is a crucial step in the development process that ensures your site performs flawlessly for users....
Why Constantly Updating Your Website Might Not Be Good for SEO (and Why Periods of Settlement Can Help)
Using AI in SEO can significantly streamline processes, enhance content quality, and improve performance. Here's how to...
Securing a WordPress website is essential because WordPress, as one of the most popular content management systems...
In a world where technology evolves faster than ever, even small tweaks can have a big impact on productivity,...
As a digital marketing consultant, I’m always looking to enhance strategies with proven, practical insights. Neil...
Selecting the right name is foundational for branding success. Your brand’s name isn’t just a label; it’s often the...
A successful content strategy aligns with your brand’s vision, serves your audience, and lays a foundation for...
When it comes to domain registration, most brands renew for a 12 or 24 month period, but how long should they secure...
One of the most compelling reasons to consider HubSpot is the opportunity to consolidate your business tools into a...
When considering SEO services, many businesses assume they need a full-scale agency that requires a monthly retainer to...
How Much Cache Do You Need? A Simple Guide to Website Speed and Performance Cache is an essential tool for improving...
Following on from my previous article Top 10 self-help SEO tips, I'm going to drill down into each of the areas,...
If you’ve ever taken the time to write a thoughtful review, only to find it mysteriously missing from Google, you’re...
Here are the top 10 self-help SEO techniques that you can implement on your website to improve its visibility on search...
Using Google Tag Manager (GTM) to add tracking pixels and other code snippets can be an efficient solution for managing...
Designing E-Commerce Success: Highlights from My Portfolio As an experienced web designer, I’ve worked on diverse...
2 second improvement everyday The Toyota production system is globally renowned for its Kaizen principles, focusing on...
I've been using HubSpot since September 2020, and my experience has been nothing short of transformative. Prior to...
In today's digital landscape, ensuring robust website security is not just a best practice—it's a necessity. As data...
Firstly, what exactly is web accessibility? Today we often prefer to use the term inclusive (for everyone) instead of...
Video continues to be an immensely popular and powerful channel for communicating with your audiences, and can have a...
Data quality is a hot topic in any agency, especially when you're about to start a new integration project to connect a...
SSL stands for “secure sockets layer” and is a form of website security which creates an encrypted connection between a...
Most website publishing content management systems have at some point been vulnerable to attack, with the most popular...
I used Salesforce myself extensively between 2017 and 2020, and have worked with it several times before and since...
For savvy travellers and long-term financial planners, managing exchange rates can mean the difference between saving...
Customer retention should be front of mind for businesses large or small, not least because it’s easier to retain...
Over the course of several years, I dedicated considerable time to searching for and evaluating various page builders...
1. Voice Search Predicted to make the biggest impact during 2019 is voice search. Many brands are already leveraging...
In 1996, while working at Ware Anthony Rust, I had the opportunity to write my first professional article for the...